These day’s I’m pretty much never a fan of purchases involving companies I like (Reverb.com). Reverb has been a fantastic marketplace for people to sell used music equipment with fair fees. When a “giant” like Etsy comes along and buys them my first inclination is to think that it’s over for Reverb. I’m trying to be a bit more open-minded but I have yet to see an example where the culture of the buyer doesn’t kill the culture of the company bought. I hope I’m wrong here.